Drink Up!
An insatiable thirst for the beverage industry: soft drinks, sports drinks, energy drinks, coffee, beer, wine and spirits. Above the Line and Below the Line – marketing, advertising, trade, experiential, digital and new product introductions.
Coca-Cola • PepsiCo • Dr Pepper • Kraft • Miller Brewing • Diageo
The Olympic Torch Relay
Los Angeles to Atlanta in 84 days and through 44 states. Wrote and produced the live touring Coca-Cola show for the experiential campaign that made history. Watch video.
Pepsi's Largest Sampling Event
Wrote the Field Activation Guide that turned 9,000 bottler plant employees into an sampling army for the national launch day in 135 markets. Watch video.
Trade Communications
Print campaign to keep the PepsiCo partners up to date on the latest products, services and insights designed to grow sales and increase shopper satisfaction.
Boylan Brand Identity
Develop a distinctive brand voice that captures the old-fashioned, curmudgeon commitment to making quality soft drinks.
Retail Stimulant
Introduce Seattle's Best coffee to grocery and mass merchandise retailers by challenging a leading favorite, Dunkin' Donuts.
Irish American Introduction
The first ever Guinness collaboration with American brewmasters, Guinness Blonde American Lager.