Ring's End Makeover
Ring's End is a hardware chain with 22 stores across Connecticut and New York. Most of their sales come from professional contractors. The client wanted a 360˚ campaign that would attract more consumer business and differentiate them from the big box stores, such as Home Depot and Lowes. I created this campaign with Marc Borelli, who also handled the art direction. Below are the three campaign concepts presented to the client. Toggle through the choices.
Concept 1
THE NEW MODEL IN HOME REMODELING
It’s time to give Home Improvement a makeover. Count on Ring’s End to lead the way. Backed by over 110 years of experience, we’re going to define a “New Model in Home Remodeling” – the standard by which home improvement can be measured.
Concept 2
HOME IMPROVING IS LIFE IMPROVING
At Ring’s End, we believe home improvement is about life improvement. For you and your family. Nurturing environments provide positive support, inspire creativity and brighten your outlook – every day. And no one brings this to life better than Ring’s End.
Concept 3
RELOVE YOUR HOME
The home you love is inside the house you have. Count on Ring’s End to reignite your relationship. You’ll be amazed at how new windows, fresh paint or a kitchen remodel does wonders to renew, refresh and re-energize the way you feel about your home.
Selected Concept
Client chose the RElove Your Home idea (Concept 3) based on the key insight that many homeowners inwardly realize their house could use some freshening up. (Also because the letters RE are the initials of Ring's End, which provides additional branding.)
