This Diageo promotion encourages bar owners to throw a St. Pat's party six months before March 17 to boost Guinness sales. My friend Tom Lynch owns a wonderful pub in Darien, CT. He asked me to shoot a fun, short video to publicize the event. Results: Over 8,000 Facebook views, 40 shares and a strong turnout. Watch grassroots social media marketing in action.
This popular nonprofit program promotes bonding time between parents and children as they learn how to prepare and enjoy healthy, nutritious meals together. The initiative is part of The Monday Campaigns, associated with the Teacher's College at Columbia University, NYC. I wrote the script. The director/editor was Zach Bohrst. And the voice-over was by Cori Floyd.