BEVERAGES – BEERS
Joseph Ehlinger Copywriter Guinness Blonde American Lager print campaign

Guinness Blonde American Lager

Blondes Do Have More Fun


Assignment: Write the introductory ad to announce the first Irish-American collaboration from Guinness and its famed St. James's Gate Brewery in Dublin, Ireland.

Inform beer enthusiasts and industry partners that this Guinness lager represents a new initiative: a series of multi-national, innovative brews to be rolled out in the coming months.

See more Guinness and Harp beer campaigns below.


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Joseph Ehlinger Copywriter Guinness Blonde American Lager Print ad introduction

Know Your Pint

Engage beer enthusiasts on the finer points of a freshly poured Guinness pint to deepen their appreciation for the rich, dark Irish stout.

Rugby Meets Its Match – Guinness

Posters for the Six Nations Rugby Tournament, representing the iconic imagery of Guinness and the sport's tenacious spirit.

Pint Size, Big Taste

A cold, fresh pint of Harp lager right off the tap is what real beer drinking is all about – unpretentious and unbeatable.