Joseph Ehlinger Copywriter Guinness Blonde American Lager print campaign

Guinness Blonde American Lager

Blondes Do Have More Fun

Assignment: Write the introductory ad to announce the first Irish-American collaboration from Guinness and its famed St. James's Gate Brewery in Dublin, Ireland.

Inform beer enthusiasts and industry partners that this Guinness lager represents a new initiative: a series of multi-national, innovative brews to be rolled out in the coming months.

See more Guinness and Harp beer campaigns below.

Joseph Ehlinger Copywriter Guinness Blonde American Lager Print ad introduction

Know Your Pint

Engage beer enthusiasts on the finer points of a freshly poured Guinness pint to deepen their appreciation for the rich, dark Irish stout.

Rugby Meets Its Match – Guinness

Posters for the Six Nations Rugby Tournament, representing the iconic imagery of Guinness and the sport's tenacious spirit.

Pint Size, Big Taste

A cold, fresh pint of Harp lager right off the tap is what real beer drinking is all about – unpretentious and unbeatable.