Joseph Ehlinger Copywriter Guinness Blonde American Lager print campaign

Guinness Blonde American Lager

Blondes Do Have More Fun

Assignment: Announce the first Guinness Irish-American collaboration – hops from the U.S. brewed in Dublin, Ireland at the famed St. James's Gate Brewery.

Inform beer enthusiasts and industry partners that this Guinness blonde lager represents a new initiative: a series of multi-national, innovative brews to be rolled out in the coming months.

See additional campaigns for Guinness and Harp lager below.

Joseph Ehlinger Copywriter Guinness Blonde American Lager Print ad introduction

Know Your Pint

Engage beer enthusiasts on the finer points of a freshly poured Guinness pint to deepen their appreciation for the dark, rich Irish stout.

Rugby Meets Its Match – Guinness

Posters for the Six Nations Rugby Tournament, representing the iconic imagery of Guinness and the sport's tenacious spirit.

Pint Size, Big Taste

A tall cold pint of Harp fresh from the tap is what real beer drinking is all about – unpretentious and unbeatable.