Sudafed
National TV that features endorsements from emergency responders to demonstrate the efficacy of Sudafed with no drowsy side effects.
Digital Launch
The online introduction of this game-changing drug initially prescribed for rheumatoid arthritis.
Direct to Physician
A DTP print campaign concept for treating COPD patients who suffer from bronchoconstriction. Created for Euro RSCG Life.
Retin-A Moisturizer
Introduce a J&J moisturizer originally marketed as a Retin A adjunct due to its sunscreen formula.
P&G Olean
The national TV introduction of Olean (Olestra) following FDA approval. Generated $400 million in first year sales.
Social Media
A world leader in medical and scientific instrumentation and research. Two years of corporate social media posts.
New News
DTP print campaign concept for Euro RSCG to inform doctors about a new, upcoming lower dose Prempro.
Weekly Health Content
Editorial Director for a health nonprofit, associated with Johns Hopkins, Columbia and Syracuse Universities.