Conquer America
Assignment: Reveal the real reason it took nearly 300 years to introduce Smithwick's, Ireland's oldest and most beloved ale, to the United States.
Make It Pop
Assignment: Boylan soft drinks are made with old-fashioned care and quality. Develop a brand identity that captures their distinctive heritage and craftsmanship.
Long Story Short
Assignment: Develop a four-page primer for GQ Magazine on how to select fine Scotch whiskey from the Diageo portfolio. Adapt content for online and promotional use.
Frontier Whiskey
Assignment: Uncork the story of a legendary 1830's bourbon that pioneered the American West.
Think Inside the Box
Assignment: Infuse Lexmark business printers with a vibrant new identity that stands out in a drab, utilitarian category.
Work for Peanuts
Assignment: Born to dorm. Increase brand awareness and consumption on college campuses.