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Link to Boylan Soda print campaign

Make It Pop

Assignment: Boylan soft drinks are made with old-fashioned care and quality. Develop a brand identity that captures their distinctive heritage and craftsmanship.

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Link to GQ Magazine Scotch primer

Long Story Short

Assignment: Develop a four-page primer for GQ Magazine on how to select fine Scotch whiskey from the Diageo portfolio. Adapt content for online and promotional use.

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Link to Jif peanut butter college campaign

Work for Peanuts

Assignment: Born to dorm. Peanut butter is high in protein, inexpensive and doesn't need refrigeration. Increase brand awareness and consumption on college campuses.

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Link to Bulleit Bourbon Guide

Frontier Whiskey

Assignment: Uncork the story of a legendary 1830's bourbon that pioneered the American West.

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Link to Lexmark printers ad campaign

Think Inside the Box

Assignment: Infuse Lexmark business printers with a vibrant new identity that stands out in a drab, utilitarian category.

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Link to Smithwick's Irish Ale intro print ads

Conquer America

Assignment: Introduce Smithwick's, Ireland's oldest and most beloved ale, to the United States.

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