Created and produced the Coca-Cola Olympic Torch Relay Show – an experiential event that toured 43 states (Los Angeles to Atlanta) – over 84 non-stop days. Wrote emcee script, edited show videos and directed live TV for local NBC affiliates at the twice-daily cauldron lighting ceremonies. See the full story.
PepsiCo Sierra Mist Launch
Largest sampling day in Pepsi history. Wrote the Field Operations Manual, a step-by-step guide to transform bottler plant staff into street sampling teams. Over 9,000 employees activated in 135 markets. Five million samples distributed in a single day. Shot and edited the NYC event. See the full story.
Guinness Believer Live Event
Scripted the Guinness Believer Show – a 360˚ immersion into all things Guinness, hosted by a live emcee. Presented 306 times in 12 major cities, totaling over 34,000 attendees. Shot and edited an Evite "Sneak Preview" video that significantly increased interest and attendance.
Trojan Spring Break
Good times in Panama City Beach, FL. Ruled the beach by day. And the clubs by night. Edited a series of popular social media posts that brought the celebration (and the Trojan condom messaging) worldwide. On-site Experiential Manager was Ivan Rodriguez.
Kick Off the NFL in London
Created promotional and stadium concepts for the NFL International Series game held in Wembley Stadium, London, England: San Francisco 49’ers vs. the Denver Broncos.