Ring's End is a hardware chain with 22 stores across Connecticut and New York. The majority of their sales comes from professional contractors. The client wanted a 360˚ campaign that would attract more consumer business and differentiate them from the big box stores, such as Home Depot and Lowes. I created this campaign with Marc Borelli, who also handled the art direction.
Client chose the RElove Your Home idea (Concept 3) because of the key insight that many homeowners know their house could use some freshening up. (Also because the letters RE are the initials of Ring's End, which provides additional branding.)