Ring's End is a hardware chain with 22 stores across Connecticut and New York. Most of their sales come from professional contractors. The client wanted a 360˚ campaign that would attract more consumer business and differentiate them from the big box stores, such as Home Depot and Lowes. I created this campaign with Marc Borelli, who also handled the art direction. Below are the three campaign concepts presented to the client. Toggle through the choices.
Client chose the RElove Your Home idea (Concept 3) based on the key insight that many homeowners inwardly realize their house could use some freshening up. (Also because the letters RE are the initials of Ring's End, which provides additional branding.)