Halfway to St. Patrick's Day
This is a Diageo promotion that encourages bar owners to throw a St. Pat's party six months before March 17 to boost Guinness sales. My friend Tom Lynch owns a wonderful pub in Darien, CT. He asked me to shoot a funny video to publicize the event. Results: Over 8,000 Facebook views, 40 shares and a strong turnout. Watch grassroots social media marketing in action.