LUXURY
joseph ehlinger luxury goods

Luxury Goods – Creating Desire

Why would anyone spend $200 for a bottle of Scotch? Or $50 for a single cigar?

The marketing of luxury goods gleefully sidesteps practicality and logic. It tugs emotions. Fuels desires. And artfully turns would-love-to-have into a "must-have."

Link to Johnnie Walker Blue Label Experience

Are You Experienced?

A Diageo program for upscale accounts to offer a glass of Johnnie Walker Blue Label as the ultimate way to mark a special occasion.

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Link to Avo Uvezian video celebrating his 88th birthday and launch of the Avo 88 Cigar

Video: The Avo 88 Cigar

Avo Uvezian is a luxury cigar legend. I wrote the video that celebrates his 88th birthday and the debut of the Avo 88 Cigar.

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Link to Johnnie Walker Blue Label Engraving Program

Engraved Invitation

To encourage gifting, Johnnie Walker Blue Label periodically provides free engraving to make its rare Scotch even more one-of-a-kind.

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Link to Crown Royal 75th Anniversary Whiskey Print Campaign

Crowning Achievement

A limited-edition 75th anniversary whisky to commemorate the original Crown Royal served to King George VI in 1939.

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Link to Don Julio 1942 Video – Social Media and Trade

Video: The Making Of

A behind-the-scenes look at a photo session for a new Don Julio 1942 print campaign. I edited the video.

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Link to Chivas Regal Scotch print campaign

Chivas Regal 18

This confident, minimalist print campaign offers a humorous explanation as to why each bottle is individually numbered.

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