FINANCIAL SERVICES
Joseph Ehlinger Ecommerce writing examples for Pitney Bowes

Back to Business: We're Ready to Lend

An integrated campaign for Pitney Bowes Financial Services that supports businesses during the post-pandemic recovery.

It features three financial products: Business credit line, carrier payment options and equipment financing.

Multiple touchpoints: Social media, email, web, plus influencer blogs and videos. In addition, it introduces a new visual brand identity designed by Andy Woods.

Web Experience - Pursue Your Interests

The landing page offers three financing options. Scroll the top arrows and see how clicking on a financing option links to a dedicated form fill page with information on that particular option. Below are social media retargeting ads.

Prospect Retargeting - eGuide as Gated Asset

A business eGuide was developed by our social media influencers as an incentive to retarget prospects who had interacted with the campaign, but not completed the lead gen form.

Back to Business: Backed by Social Media

Presence across LinkedIn, Facebook and Twitter. Ads promoting a particular financing option are linked directly to a landing page with information on that particular option. (Scroll web pages on left side.)

Email - Prospecting to Targeted Lists

The nurture stream begins with an introductory email, followed by a dedicated email for each of the three financing options: business credit line, carrier payment options and equipment financing.