Financial Services
Joseph Ehlinger Ecommerce writing examples for Pitney Bowes

Pitney Bowes Financial Services

For more than 100 years, Pitney Bowes has been committed to meeting the needs of the small to medium-sized business community.

The Pitney Bowes Bank Inc, Member FDIC, currently serves over 550,000 customers, providing ready access to working capital, equipment financing and vendor financing.

Marketing touchpoints include web pages, email campaigns, online articles, social media, infographics, video and collateral materials.

Social Media: On the Case

This LinkedIn campaign consists of four separate video banners, each highlighting a different Wheeler Financial case study. The video banners lead to each full-length story found on the website.

Mining with Emails

Campaigns are used to prospect new customers for services, such as equipment financing or consolidated carrier payment. This reach-out is often personalized by vertical sector.

Web Pages: You've Landed

Regularly refresh and refine the financial content based on current offers, new articles and testing results. Work with designers to meet copy length and functionality requirements.

Social Media: Business Contacts

Paid and organic social media across LinkedIn, Twitter and Facebook. Promote current offers, webinars and trade shows. Generate awareness and create a consistent presence.