Publish stories tailored to the interests of Instagram viewers.
Present corporate news, culture and social responsibility efforts.
Credits: Bart Casabona - Sr Dir of Social Media/Digital Marketing; Genna Cappellini - Social Media Marketing Dir; Andy Wood - Creative Lead, art direction & design.
Our editorial calendar calls for posting about three times a week. New content ideas are discussed in weekly meetings.
Upbeat, conversational and playful. Dash of wit. Smidge of charm.
I edited this video for an Instagram Memorial Day post. The interview was originally shot for recruiting purposes.