Pitney Bowes began as a two-person startup in 1920. Today, it employees a workforce of over 11,000 worldwide.
For National Small Busines Week, the four business units joined together in a corporate campaign to highlight products and services created especially for small businesses.
This integrated effort featured a landing page with links to discounts and timely content, as well as social media, customized emails and internal communications.
A coordinated presence on LinkedIn, Facebook and Twitter. The social media drove to the landing page on the right. Art direction by Andy Wood.
The modules provide links to financial services, e-commerce shipping, presort postage services and discounted supplies. At the bottom are relevant articles with practical advice from proven business leaders.