Joseph Ehlinger Ecommerce writing examples for Pitney Bowes

Big Support for Small Business Week

Pitney Bowes began as a two-person startup in 1920. Today, it employees a workforce of over 11,000 worldwide.

For National Small Busines Week, the four business units joined together in a corporate campaign to highlight products and services created especially for small businesses.

This integrated effort featured a landing page with links to discounts and timely content, as well as social media, customized emails and internal communications.

Social Media - Open for Business

A coordinated presence on LinkedIn, Facebook and Twitter. The social media drove to the landing page on the right. Art direction by Andy Wood.

pitney bowes small business week web landing page - Joseph Ehlinger Copywriter

Providing real value to small business

The modules provide links to financial services, e-commerce shipping, presort postage services and discounted supplies. At the bottom are relevant articles with practical advice from proven business leaders.