SPIRITS, BEER & WINE
Joseph Ehlinger Spirits Wine Beer portfolio

That's the Spirit

Extensive alcohol beverage experience: advertising, trade, new product launches, promotional videos, collateral, social media, retail, in-bar activation and live events. Represented some of the world’s best-selling brands.

Diageo • Moët-Hennessey • Pernod Ricard • Miller Brewing

Marketing campaigns for Diageo products
THE BRAND VOICE

Johnnie Walker

Always a pleasure to write for Mr. Walker. Warm, witty and collegial. A privledge to walk in the footsteps of the remarkable writers who have led this journey.

Captain Morgan

The irrepressible, rollicking rogue who's always ready to captain the good times. Year-round promotion built around calendar tent poles.

Smirnoff Casino Royale

The Mission: Reboot the 007 film franchise with the world's #1 selling spirit. Principle writer for BTL movie tie-in: OOH, POS, in-bar, web and trade. Adapted in 34 global markets.

The Situation: Because of its premium status, many Crown Royal enthusiasts felt it should be saved for special occasions only. Instead, this OOH campaign suggests that Crown Royal is the way to make any occasion special. In other words, open up the possibilites.

Bulleit Bourbon

Edited a short social media "maker" video with local glass blowers who were commissioned to handcraft a rocks glass for Bulleit bourbon. The Creative Director was Chris DeMusis.