BEVERAGES
joseph ehlinger beverage portfolio

Drink Up!

An insatiable thirst for the beverage industry: soft drinks, sports drinks, energy drinks, coffee, beer, wine and spirits. Above the Line and Below the Line – marketing, advertising, trade, experiential, digital and new product introductions."

Coca-Cola • PepsiCo • Dr Pepper • Kraft • Miller Brewing • Diageo

Joseph Ehlinger Coca-Cola Olympic Torch Relay Experiential

The Olympic Torch Relay

Los Angeles to Atlanta in 84 days and through 44 states. Wrote and produced the live touring Coca-Cola show for the experiential campaign that made history. Watch video.

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Joseph Ehlinger PepsiCo launch of Sierra Mist

Pepsi's Largest Sampling Event

Wrote the Field Operations Manual that turned 9,000 bottler plant employees into an activation army in 135 markets for the national sampling day launch. Watch video.

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Joseph Ehlinger PepsiCo trade print campaign

Trade Communications

Print campaign to keep the PepsiCo partners up to date on the latest products, services and insights designed to grow sales and increase shopper satisfaction.

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Joseph Ehlinger Boylan soft drink campaign

Boylan Brand Identity

Develop a distinctive brand voice that captures the old-fashioned, curmudgeon commitment to making quality soft drinks.

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Joseph Ehlinger Seattle's Best Coffee campaign

Retail Stimulant

Bring Seattle's Best coffee to grocery and mass merchandise stores by challenging a leading favorite, Dunkin' Donuts.

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Joseph Ehlinger Guinness American Blonde Lager print

Irish American Introduction

The first ever Guinness collaboration with American brewmasters, Guinness Blonde American Lager.

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