Concept Boards for Online Testing and Research

Internet Intro

Wrote the first website that introduced this game-changing rheumatoid arthritis drug to millions of consumers. See website.

Introduction of KFC Colonel's Rotisserie Gold Chicken

KFC New Products

Launched the Colonel's Rotisserie Gold, Kentucky Nuggets, Char-Grilled Chicken. Wrote product concepts. Attended focus groups. See comercials.

Introduction of PURPOSE facial moisturizer from Johnson & Johnson

PURPOSE Moisturizer

Wrote the intro campaign for the first facial moisturizer with a sunscreen, developed as an adjunct treatment for Retin-A users. See print campaign.

Introduction of Kodak FunSaver cameras

Kodak FunSaver Cameras

National TV and print campaign for a new line of Kodak single-use cameras. Commercials worked so well, they were overdubbed for Europe.

National Introduction of Pepsi Sierra Mist

PepsiCo Sierra Mist Launch

Wrote a step-by-step Activation Guide that turned over 9,000 bottler employees into the largest one-day sampling army in Pepsi history. See video.

National Introduction of the Merrill Lynch IRA account

Merrill Lynch IRA Account

The Wall Street firm's entry into the IRA market. Core message: Treat your IRA like an investment, instead of a bank account. TV, print and radio.

Advil Introduction following the OTC switch of ibuprofen

Introducing Advil

Helped to define a new angalgesic pain reliever when ibuprofen, the active ingredient, switched to over the counter. Intro TV storyboards.

House of Tsang Stir Fry Sauce Introduction for Kraft

Kraft House of Tsang

TV launch of the House of Tsang Stir Fry Sauces. Concept development included researching a line of House of Tsang pre-packaged dinners.

Diageo Spirits and Beer new product introductions

Diageo Spirits and Beer

Over 10 years of BTL intro campaigns and line extensions. Bulleit Bourbon, Crown Royal, Smirnoff, Guinness and many others. See examples.

Procter & Gamble introduction of Olean fat-free cooking oil

P&G Olean

Launch of Procter & Gamble's new fat-free cooking oil Olean (Olestra) for Frito-Lay snacks. $400 million in first years sales. See commercials.

Chef Boyardee microwave meal introduction

Chef Boyardee

Introduced Chef Boyardee's new line of single-serve microwave meals, as well as kids pasta best-sellers: Dinosaurs, Tic Tac Toes and ABC's & 123's.

Aquafresh toothpaste variant introductions for SmithKline

SmithKline Aquafresh

Concept and focus group work researching new variant opportunities. Shot and tested dozens of spots for Aquafresh whitening toothpaste.

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